Maurizio Testa is the President of
Tematourism srl.
An expert in marketing and communication for the hotel and
tourism industry, he is also a tourism business entrepreneur and consultant. He
is co-author of "Marketing For Tourism Enterprises: communication strategies
and tools for small and medium sized hotel businesses in the age of Internet"
(2000), "Marketing For Tourism Enterprises: communication, web marketing
and e-commerce strategies for small and medium-sized hotel businesses" (2005),
both published by the financial daily, Il Sole 24 Ore, and "Marketing for
the Islands: marketing and communication strategies for tourism on the Island
of Elba and the Tuscan Archipelago" (2006), published for Franco Angeli.
He has written "Press office for tourism enterprises: media relations for
small and medium sized hotel businesses" (2007) published with Uniservice. He
lectures on master's and other courses, including courses on Management of Tourism
Enterprises and Hotel Management, for the Luiss Business School at the Luiss Guido
Carli University in Rome.
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