PUBLICATIONS

Press Office for tourism enterprises.
Media relations activities for small and medium sized hotel businesses.

Operational techniques, practical problems, concrete examples for promoting a tourism SME by means of a
Press office service.

How to promote a tourism SME today. In the jungle of media communications, advertising and traditional intermediation can often work out expensive and ineffective. The work of a press office is a more valid and direct means of hitting bulls eye, i.e. the client.

In this guide we analyse the work of a press office, both in the traditional form and in its web version, and some of the public relations opportunities presented by the Internet (web logs and social networks), explaining how to get great returns from reasonable investment.

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