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MARKETING FOR THE TOURIST INDUSTRY
Communication strategies and tools for small and medium sized hotels in the age of the Internet.

The tourist industry is one of the strongest sectors in the Italian economy. The entrepreneurial fabric of this field is unusual in that it consists of a solid network of small and medium sized companies. But while tradition, welcome and genuineness have always been one of the main selling points for these small and medium hotels, the sector now faces a double threat: increasingly strong foreign competition and a sort of market homologation that sees the same offer replicated by thousands of companies all over the peninsula.
What can we do in order to prevent our margins from being reduced? How can we tackle this increasingly demanding market?

The 21st century challenges us to reconstruct our image, prepare marking and communication tools, and learn how to use the Internet and new technology. These are all challenges that should be taken on with the correct tools.
This book has been written as consultation tool for small and medium sized companies working in the tourist industry. It provides simple but precise fashion explanations, examining opportunities and strategies for improving business management: from hotel Internet specialization to booking networks and website creation.
Chapter after chapter, the book provides new management techniques for the tourist industry, suitable for the modern market that is open to change, while not loosing its characteristic features and peculiarities.

The first edition of this book is out of print.
Do you want to buy the second edition of this book on-line?
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