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Marketing for the islands

 

BOOK PRESENTATION

 

 

Florence
29/11/2000
Il Sole 24 Ore and the Corriere di Firenze, in collaboration with the A.I.A. Associazione Imprese Alberghiere della Provincia di Firenze, presented the book by Maurizio Testa and Massimo Esposti.
The following figures took part in a discussion with the authors:
Piero Valdesi (Head of the Business School)
Stefano Bruzzesi (Councillor for Tourism for the Municipality of Florence)
Gianni Caridi (President of the Associazione Imprese Alberghiere)
Piero Meucci (Editor in Chief of the Corriere di Firenze)
  
Rimini
11/11/2001
Presentation of the book by Maurizio Testa during the seminar "Piccole medie imprese turistiche oggi fra tradizione e internet" (Small and medium companies operating in the tourist industry today: between tradition and the Internet) organized by the Consorzio Piccoli Alberghi di Qualità with the participation of:
Marta Agostini (President of the Consorzio Piccoli Alberghi di Qualità)
Annamaria Biotti (Co-founder and Vicepresident of the Consorzio Piccoli Alberghi di Qualità)
Giancarlo Dall'Ara (Marketing consultant and Lecturer at the University of Perugia)
Maurizio Ermeti (President of the Associazione Italiana Albergatori di Rimini)
Lubiano Montaguti (Tourism and catering expert and Project Manager for Ial Emilia-Romagna)
Stefano Pesaresi (President of Adria-Web)
  
Vicenza
13/03/2001
The Associazione Italiana Marketing presented the book during the tourism trade fair "Gitando". Presentation by Stefano Bianchi (General Secretary of the Associazione Italiana Marketing).
  
Portoferraio
17/03/2001
The Municipality of Portoferraio and Il Sole 24 Ore, in collaboration with the Banca dell'Elba, Toremar and the Associazione Albergatori Isola d'Elba, presented the book. The following figures discussed the book with the authors Maurizio Testa and Massimo Esposti:
Giovanni Ageno (Mayor of Portoferraio)
Giancarlo Pacini (President of the Associazione Albergatori Isola d'Elba)
Piero Meucci (Editor in Chief of the Corriere di Firenze)
  
Rome
20/03/2001
Maurizio Testa presented the book during the General Assembly of the Associazione Albergatori ANTEA HOTELS. The following figures addressed the Assembly:
Giancarlo Elia Valori (President of the Unione degli Industriali di Roma)
Amedeo Ottavini (President of ENIT)
Amalia Consoli (President of the Associazione Albergatori ANTEA HOTELS)
Giancarlo Abete (President of Federturismo - Confindustria)

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