Hospitality Marketing

Marketing per le Imprese Turistiche

Hospitality Marketing

Hospitality Marketing

Description

Small and medium enterprises in the hotel sector need to elaborate their own hospitality marketing strategy capable of transmitting their own distinctive identity to their clients, in order to differentiate themselves from competitors through limited investments that are not comparable to those by the major hotel chains.
This is a practical opportunity for them to optimise their available resources and use them in communication channels specific to the context of their own hotel offer, choosing the ones best suited and adapted to their own “case”.
The book by Maurizio Testa is different from others on the subject because it immediately proposes the best solutions from a perspective unique to its kind, which deals with hospitality marketing in a functional, simple and immediately usable manner.
In this sense, tourism marketing is not an abstract formula, but a group of rules, suggestions and ideas for elaborating the image of a business and consistently improving communications.
The book by Maurizio Testa is a goldmine for all entrepreneurs in the hotel sector, full of suggestions and ideas to significantly improve the image of a business, and also small details and comments that may make a big difference.
The concept of Hospitality Marketing is thus transformed into simple and practical information, immediately applicable to one’s own hotel business and deal with the difficult competition in the sector with limited resources and ever improving quality.
In a concise and precise manner, Maurizio Testa advises that details such as business cards should be dealt with carefully, and more innovative technologies used to manage the “reputation” of a business on-line, and a myriad of other useful information for re-launching a business.
Hospitality Marketing in this sense is not a list of abstract notions, but a useful daily tool to transform a hotel into a strong and creative business, in order to establish a strong and direct relationship with clients, without intermediation.